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When “Efficient” Stopped Meaning Profitable
Scott McAlpine Scott McAlpine

When “Efficient” Stopped Meaning Profitable

Over the past 60 years, the cattle industry has quietly traded grass efficiency for feedlot performance. Today’s “high-performing” cattle often require more grain, supplements, and intervention to maintain productivity—driving up costs while true profitability declines. It may be time to rethink what efficiency really means.

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